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About the Founder

Natalie Obando-Desai is the founder of Do Good Public Relations and the author of How to Get Publicity for Your Book. Natalie graduated from California State University, Long Beach with a BA in Journalism, an emphasis in Public Relations, and a minor concentration in Creative Writing.

 

For nearly two decades she has been working in the PR industry where her love for books and PR has evolved into the career of her dreams as a literary publicist. Because of her expertise, she has been a panelist speaker, and moderator at some of the most well-regarded literary conferences in the industry including the San Francisco Writer’s Conference, The West Coast Writer’s Conference, and the Central Coast Writer’s Conference. Natalie has also been a judge for several book awards including the highly sought Benjamin Franklin Award from the Independent Book Publisher’s Association.

Natalie is passionate about writing, the literary landscape, media and making a difference. She actively volunteers with various organizations that feed the homeless and help the working poor and is also involved with various animal rescue groups. She is known in the publishing world for her activism in creating diversity, equity, inclusion and belonging in publishing for marginalized groups. She is currently the president of the Women's National Book Association and founder and chair of the Authentic Voices program. Her work and activism has been recognized by the United Nations where she serves as a UN NGO representative.

After recognizing the need for businesses, brands and people to become more socially conscious within their community and around the world, she formed Do Good Public Relations Group. She combined her years of experience in PR to serve her clients and a greater purpose.  Her unique and generous business model  makes it easy for clients to know they made a difference in the world while she provides them with the best campaign possible.

In her off time you can find her working with different animal rescue groups, walking her dogs on the beach, or combing through the shelves at her favorite book store or library. Beyond all the writing she does for the numerous campaigns she manages, she still finds time to work on her own writing project(s). She is zealous about public relations in all its facets and is determined to  exceed her clients’ expectations by staying on top of shifting trends in media and culture, always diving into market research, and a relentless persistence of connecting great books, businesses and people with their target audience and consumer; all while doing good for the world.

Interviews

Interview with Author Learning Center:
How to Publicize Your Book Without a Publicist
Interview with Author Learning Center:
Why Authors Need an Online Platform
Women's March:
Answering the Call, Episode 25: Natalie Obando
Natalie Obando-Desai Shares Why CCWC is Specials and Her Workshops
LAUNCH PAD: Countdown to Publishing Your Book
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